Anamatric

This is the anamatric for my music video to give me a brief outline of what I want to do when filming my video. I have done this by making quick sketches of the different shots on my a story board. 

Health & Safety

Ancillary text planning

Digipak 

Above are 3 PhotoShop drafts of my ancillary text (digipak). I have used google images to create these drafts, meaning I could find pictures where the models are doing the poses I want my model to do. I have tried to create three different digipaks in order to have a full range to choose from. As you can see the first one is very girly, the second is girly yet quite sophisticated and the third one is very edgy. All of these different styles suit the genre and ideology of my music video. 

Album Name Title Ideas

All of these ideas are title names that I am considering for the name of my album. They all suit the genre and ideology of my music video. 

The cast of my video

The person that I have cast for the lead role in my video is one of my best friends, Lucia. I have known Lucia all my life, therefore picking her was an easy decision as I know that we are comfortable around each other. I also knew that Lucia would be the best person to be the lead role in my music video as she is a performer. She studies dance full time at Hull College and also enjoys to act, meaning she is very comfortable in front of a camera. 

Audience theory

Reception theory

The reception theory states that the audience are an active audience who are engaged in understanding the preferred message of a media text. The theory states that there are three different types of audiences: preferred, negotiated and oppositional, and the way the audiences interpret the message encoded by the producer depends on the life experiences, mood at the time of viewing, age, culture, beliefs and gender of the audience. 
1. The theory starts with the producer of the media text encoding the text with a message to convey to a mass audience. The message that I (as the producer) have encoded into my media text is that the media (and men) see women as being very unstable, however the end of my video shows that women can play up to this image and often act more outrageous then they actually are to attract attention from the media. 
2. The message is then decoded by the audience. The preferred audience will interpret the message of the producer exactly how they wanted it to be interpreted. The negotiated audience will both agree and disagree with the message of the music video, for example they could agree that women can manipulate their own image to influence the opinions of the media, however they could disagree with the reason that they manipulate their own image for the medias opinion. The oppositional audience will completely disagree with the preferred reading of the producer, they could believe that artists do not choose to manipulate their own image, however it is the media that manipulates them.

An example of an oppositional audience misinterpreting a message would be in the case of Lady Gaga's meat dress:

Gaga intended the audience to interpret the message of her dress as supporting peoples right to fight for what they believe in, in particularly for her, her distaste for the US military's don't-ask-don't-tell policy. However her audience became oppositional and interpreted her message as fighting against animal cruelty. 

Theory that relates to my music video

In some ways my music video could relate to Laura Mulvey's theory of the male gaze. Mulvey states that women in music videos are represented the way men see women. In most music videos this theory is used to make women look like sexual objects, e.g: 

Robin Thicke - Blurred Lines 

Christina Aguilera - Dirrty 

50 Cent

However I think my music video will show the 'male gaze' in a different way. Instead of showing the main character (female) of my music video as being a sexual object I am instead showing her as the way some men also think of women in a negative way, for example I will show her as being: manipulative, money orientated and unstable. 

Result of blog poll 

Ancillary Text Planning 

Back of CD Cover

This is a photoshop draft of the back cover of my CD digipak. 

Ancillary Text Planning

Album front cover 

Above are some album covers by female artists that I really like. As you can see all of them are close up shots which is the shot I wish to use for my album cover. However I think the one in the middle is very different, as it incorporates a medium shot with a close up shot. I also like the Christina Aguilera album cover (bottom left) as it is very different, however I do not think it will suit the ideology behind my song. I do however think the Madonna album cover (bottom right) will suit the ideology behind the song of my music video, as it is like a painted picture with heavy makeup - which could imply that the music industry has conducted her to be something she is not. 

Above are three photoshop plans of my ancillary text, front covers.